AI-powered behavioral science for impact organizations
Improve your programs, campaigns, trainings, and investments through structured, evidence-based behavioral approaches in minutes. Grounded in robust behavioral frameworks, hyperlocal evidence, and coverage across 30+ behaviors in health, WASH, climate, education, and more.
Trusted By
The impact sector has a behavioral science bottleneck
Expertise doesn’t scale
Most orgs don’t have a behavioral expert. In those that do, there is a coverage problem and they can’t review every proposal, project, or campaign.
Time & budget constraints
Behavioral reviews take weeks and cost tens of thousands. Most programs skip them entirely, leaving design flaws undetected until they show up as poor outcomes.
No purpose-built tools
No purpose-built tools for behavioral analysis. Teams rely on manual review, consultant judgment, or skip the step altogether.
What ABCD does
AI-enabled behavioral playbooks across the program lifecycle. Evaluate your materials, surface evidence-backed recommendations, and generate improved versions. Setup takes minutes and results get sharper the more you use it.
Behavioral Due Diligence
Screen proposals for behavioral rigor before you fund them.
Upload your draft program design, grant proposal, or policy document. ABCD evaluates whether interventions are evidence-based, whether the theory of change actually links behaviors to outcomes, whether the implementation plan addresses known barriers, and whether the M&E framework can measure behavior change.
What you get:
Strengths and gaps assessment, dimension-level scoring aligned to your review standards, prioritized recommendations.
Who uses it:
Program officers, investment committees, donors conducting portfolio reviews.
Full Campaign Analysis
Audit your entire campaign before a single poster is printed.
Submit all campaign materials – ABCD evaluates journey and barrier coverage, segment alignment, cultural sensitivity, and regulatory compliance as an integrated system.
What you get:
Cross-campaign findings, per-material scores, and suggested messaging and strategy improvements you can take straight into revision.
Who uses it:
Campaign managers, funders reviewing grantee campaigns, M&E leads designing measurement frameworks.
Training Materials Analysis
Training that drives behavior change, not just knowledge.
Upload curricula, facilitator guides, learning modules, or participant manuals. ABCD evaluates learning objective alignment, adult learning principles, engagement design, practical application.
What you get:
Structured findings on strengths and gaps, specific redesign recommendations, suggested revisions to activities and session flows, competency-building assessment.
Who uses it:
L&D managers, capacity building teams, TOT facilitators.
Individual Collateral Analysis
Deep-dive any single material against behavioral best practices.
Upload a poster, brochure, video script, radio spot, or infographic. Get a granular evaluation of messaging clarity, call-to-action strength, visual design, emotional appeal, cultural fit, and readability, each scored with specific revision recommendations.
What you get:
Dimension-level scores, evidence-backed improvement recommendations, suggested copy and design revisions, exportable report.
Who uses it:
Creative teams, communications officers, consultants reviewing client materials.
Deep Context, Not Generic Advice
Analysis grounded in specific behaviors, specific regions, specific barriers to change.
Behavioral Depth
Granular, observable, actionable
ABCD evidence base maps granular, observable behaviors: not "improve nutrition" but "increase dietary diversity in complementary feeding". Currently covering 200+ behaviors across health, WASH, education, nutrition, climate, agriculture, financial inclusion, and gender.
Geographic Depth
Sub-national cultural context
Behavior is shaped by local norms & context. ABCD captures sub-national cultural and social context so your analysis reflects where your program actually operates. India is comprehensively covered & Nigeria is live starting with health.
Purpose Built For The Impact Sector
Foundations & Donors
Review every incoming proposal for behavioral rigor, not just the ones your specialist has bandwidth for. Align reviews to your organizational guidelines automatically.
Multilaterals & UN Agencies
Apply consistent behavioral standards across every country office. Give your specialists broader reach across more programs.
Implementing Organizations
Improve your campaigns, training, and proposals before submission. Know where your materials are strong and where they need work before a funder tells you.
Independent Consultants
Deliver evidence-backed insights at scale. Analyze client materials, generate findings, export reports, and command higher-value engagements.
Trust & Security
Encrypted in transit and at rest. No documents used to train models. No personal information collected. Role-based access controls. Built for organizations handling sensitive program data across multiple jurisdictions.
Frequently
asked questions
Got questions? Here you will find the answers most valued by our partners and also access to step-by-step instructions and support.
Atlas of Behavior Change in Development (ABCD) is a SaaS platform designed to make the entire development sector values chain behaviorally robust. It helps organizations embed behavioral science into program design and execution, making behavior change strategies time and cost-effective. ABCD provides tools like our behavior library, AI driven analysis, and customizable workspaces to support organizations across the development sector.
ABCD helps your organization by providing AI-powered behavioral analysis of your programs, campaigns, training materials, and collateral. Whether you are a funder screening proposals, an implementer improving program design, or a consultant delivering evidence-backed insights, ABCD gives you structured, actionable recommendations grounded in behavioral science — in minutes rather than weeks.
You can use ABCD as a self-service SaaS platform with your own workspace, or work with our team on custom integrations for your organization. We also offer partnership models for multilaterals and large foundations looking to embed behavioral rigor across their portfolios. Contact us to discuss the best fit for your needs.
ABCD currently covers 200+ granular, observable behaviors across health, WASH, education, nutrition, climate adaptation, agriculture, financial inclusion, and gender. Our evidence base maps specific behavioral determinants, barriers, and proven intervention strategies for each topic area.
India is comprehensively covered with sub-national cultural and social context across all states. Nigeria is live starting with health behaviors. We are continuously expanding our geographic coverage — contact us if you are interested in a specific country or region.
Getting started is simple: sign up for an account, create your workspace, and run your first analysis. Choose from our four playbooks — Behavioral Due Diligence, Full Campaign Analysis, Training Materials Analysis, or Individual Collateral Analysis — upload your materials, and get results in minutes. No behavioral science expertise required.